Livin’ La Vida LocalTM
…....Livin’ The Local LifeTM              

by: Leslie Jones

Have you ever heard the sayings, “Think Global-Act Local” or “Buy Local-Be Local”?.  How about the newly-coined term “Livin’ La Vida LocalTM? These sayings, although some of them cliche, pack more of a punch than we realize. 

Local economy is driven, survives, and thrives if we feed it through purchases we make for goods and services.  The spending decisions we make every day can literally control local economy in a way some of us have never imagined. In fact, “if half the employed population spent $50 each month in locally owned independent businesses, it would generate more than $42.6 billion in revenue.” 

Obviously, consumers buy products and do business where they find the most perceived value for their money.  But what is value?  Is it that shopping at “big box” stores force prices up at small, locally-owned stores, the fact that “a study done in Texas showed that for every $100 that was spent in a chain bookstore, only $13 of it was put back into the local economy. But that same $100 spent at a local, independently owned bookstore put $45 back into the local economy”, or the idea that chain stores use “clone” stores that employ no local architects, contractors, marketing firms, sign makers, attorneys, accountants...should I go on?  There are more.  The only local thing chain stores do employ is local people. 

The “value” may come when the employees of these clone stores are able to buy products at a discount.  That’s value, right?  Wrong.  It may save a little money at the time, but it starves the local economy of those precious dollars.  After all, "money is like blood. It needs to keep moving around to keep the economy going,"...when money is spent elsewhere—at big supermarkets, non-locally owned utilities and other services such as on-line retailers—"it flows out, like a wound." By shopping at the corner store instead of the big box, consumers keep their communities from becoming what the New Economics Foundation (NEF) calls "ghost towns" (areas devoid of neighborhood shops and services) or "clone towns", where Main Street now looks like every other Main Street with the same fast-food and retail chains.”

What can we do to keep our local economy alive?  It’s simple...anytime we can, shop at local stores and employ local services.  Owners of locally owned businesses, whether for goods or services, understand the importance of keeping their earnings close to home.  A reinvestment of sorts to help ensure the survival of the economy that is so vital to its own survival.  

Waste-Away Group, Ltd. is a locally owned company that not only knows the impact of supporting local economy, but has a firsthand vested interest in the saying “Think global-act local” having the only single-stream recycling facility in the region.  As we recycle locally, we are contributing globally as the recycled materials are processed and shipped to the world market for reuse.  

Thinking globally is an act of responsibility in terms of conservation and preservation and acting locally, as we have discussed, is a key component to ensuring the survival of our economy right here at home.  Accomplishing both of these tasks is extremely easy when doing business with the Waste-Away Group.  Visit our website at to see the services we provide and how we can help accomplish your goals of “Thinking globally” while “Acting locally” and “Livin’ La Vida LocalTM”.